“I took one Draught of Life — I'll tell you what I paid — Precisely an existence — The market price, they said.” – Emily Dickinson
Craig Grella is the co-founder of Think Big Campaigns and the team lead for its digital and web division.
Craig ran the digital operations for the Donna Shalala for Congress Campaign in Florida's 27th Congressional District, developing the Congresswoman-elect's winning website and her overall digital and email stragy, and helping to flip this long-time republican seat and turn it blue. Craig also helped to create the digital homes for the Florida Democratic Senate caucus, and legislative candidates and elected leaders in several states, along with their email and social programs.
Together, with the Think Big Team, Craig ran distributed organizing for the Andrew Gillum for Governor campaign in Florida leading to Mayor Gillum's historic primary win. He helped organize volunteer activists and of distributed led events statewide.
Prior to that, Craig ran the digital operations for the Pennsylvania Democratic Party, one of the nation’s largest Democratic Committees. There, he crafted the digital strategy and communications for the party and its statewide coordinated candidate campaigns; including email, social media, online ad buys, online volunteer coordination, and all digital fundraising.
Prior to his work at the party, Craig was the digital operations manager for the Bernie Sanders 2016 presidential campaign, where he created and managed the national email support team and the national volunteer events team. He helped to create many of the processes and documents that would become the basis for the campaign’s groundbreaking digital organizing team, and was featured in the book Rules for Revolutionaries written by the campaign’s senior advisors.
Craig has consulted on regional, statewide, and national distributed organizing projects and has been an active consultant and volunteer with organizations like the ACLU, and Food and Water Watch, and successful campaigns at every level of public office.
Despite advances in technology and the ease of reaching voters online, Craig believes nothing can replace a handshake or a face-to-face meeting with a constituent. That belief fueled his run for local office in 2017, where Craig was elected Commissioner in Mt. Lebanon, a suburb of Pittsburgh.
Craig has a degree in Civil and Environmental Engineering from Lehigh University, and lives in Mt. Lebanon with his wife and two daughters.