If you want to be found quickly when people search for your name or political office, take donations online, and grow your base of volunteers and supporters then a modern website is a necessity for your political campaign.

Keep It Simple! Political websites don’t have to be complicated. Just a few simple pages and you’ll get the point across in a clear and consistent manner. In everything you do while building your new site, keep the following in mind:

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”  – Antoine de Saint-Exupery
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Pages to Include in Your Campaign Website

A clean and efficient campaign website needs just the following five pages:

  1. About Page
  2. Issues Page
  3. Take Action page
  4. Donate Page
  5. Home Page

These are the pages that will help you get your message out, be clear about your positions, give supporters a way to volunteer for your campaign, and help you take donations to fund campaign operations.

Focus on creating the pages in the order above. Your home page is actually just a summary of all the other content from the previous four pages, so it comes last in terms of preparation.

About Page

This page is all about you, what you’ve done, your accomplishments, and the experiences that make you who you are today. Keeping with the idea that most people don’t care about you, rather what you can do for them or how your vote will help them – it’s best to relate all your experience back to the district, the issues, and why you are the best person to get the job done.

Be concise and triple check spelling. Make sure there are no typos or grammatical errors. This is important because mistakes make you look like an amateur and people will think: “If she doesn’t care enough to check the spelling on a few website pages how can she possibly review 200 pages of important legislation about criminal justice reform?” Don’t be that person. Check your spelling.

Try to use examples of specific experience to frame the issues important in your district. For example, if having a more equitable funding formula for your school district is a major issue in the area and your past professional experience includes being a teacher – this is an obvious connection you’ll want to make. Don’t make the mistake that people will infer that connection. They will not. Most visitors are going to give your page just a few seconds at first glance. If they like what they see, they’ll stay for more. Make those connections explicit because they will resonate longer with the reader.

How Long To Make Your Website Bio

There is no right or wrong for bio length. It should be long enough to get your experiences across but not so long that it takes days to read. The longer your bio the more creative you must get with on-page design. Long blocks of text need to be broken up with images, bold headings, quotes, etc.

Here’s an example of a good candidate bio page for a congrssional website:

Candidate Bio About Page Think Big Campaigns

Are you ready to Think Big?

You want to make a difference and we want to help you do it.

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