As the country of Georgia was facing an increasing autocratic government, Bidzina Ivanishvili and his Georgian Dream coalition wanted to reform the country and shift power back to the people. But with a government cracking down on opposition, they called on Mitch Kates of Think Big Campaigns to provide political organizing advice.
Part of our victory plan was capitalizing on the Georgian Dream’s strong support from young Georgians. In the face of a government cracking down on dissent, we were able mobilize the colleges – holding protests against the current government and starting rallies in support of a new reformed government.
With the support of the youth population and many other Georgians ready for new leadership, the Georgian Dream coalition was able to win and Bidzina Ivanishvili was ready to make Georgia a democracy for all.