Charlie Justice was a citizen who wanted to make a difference in the state Senate. Charlie went to Mitch Kates of Think Big Campaigns to turn this “unwinnable” district blue.
While the opposition had almost $7 million dollars working against us, we built a strong grassroots organization that put people ahead of donors. We built a brand around Charlie being a citizen legislator looking out for his neighbors and we never deviated from our strategic messaging.
Voters responded positively to a citizen legislator running for office and with strong grassroots group ready for a change, Charlie and our “Justice League” were able to flip this district long held by Republicans.