Political Campaigns

Charlie Justice

FL SD-16

BACKGROUND

Services:

Charlie Justice was a citizen who wanted to make a difference in the state Senate. Charlie went to Mitch Kates of Think Big Campaigns to turn this “unwinnable” district blue.

STRATEGY

While the opposition had almost $7 million dollars working against us, we built a strong grassroots organization that put people ahead of donors. We built a brand around Charlie being a citizen legislator looking out for his neighbors and we never deviated from our strategic messaging.

WORK

RESULTS

Voters responded positively to a citizen legislator running for office and with strong grassroots group ready for a change, Charlie and our “Justice League” were able to flip this district long held by Republicans.

Are you ready to Think Big?

You want to make a difference and we want to help you do it.

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