BACKGROUND
Services: Brand Design (Word/Logo Mark) / Graphic Design / Website Design and Development
While Representative Dan Frankel has been proudly serving Pittsburgh in the state house since 1998, he needed a new digital structure to elevate his online presence. He came to Think Big to help rebrand his campaign and start a new digital organizing structure, and begin raising funds online.
STRATEGY
We developed a new website that highlights the representative’s incredible legislative achievements and his policy goals for the upcoming session. The website included new forms that help turn online engagement into offline action. We also created a refreshed modern campaign logo that complements his new online presence.
WORK
The website features forms that capture supporter information and place it directly into a database and email marketing program. Donation forms allow for contributions that also sync to the database and email program. Content was expanded to show Rep. Frankel’s decades long fight for gun policy reform, access to health care, and a clean environment.
RESULTS
Rep. Frankel won reelection in 2018, and is continuing his digital outreach program with a website managed by Think Big Campaigns.