Political Campaigns

Donna Shalala

U.S. Congress

BACKGROUND

Services: Content Creation / Digital Advertising / Email and Online Fundraising / Email Marketing / Graphic Design / Print Material and Collateral / Social Media / Text Messaging / Website Design and Development

Donna Shalala already had an impressive record as a cabinet secretary, university president, and the head of a charitable organization. But the state of our country’s leadership also called her to run for congress. She needed a strong digital footprint to get her message out in a district held by Republicans for decades. 

STRATEGY

We managed a bold digital campaign that would drive in thousands of small dollar contributions, fuel events across the district, and cover the social media universe in South Florida communities. We designed a campaign website in both English and Spanish so the large Spanish-speaking population in the district could learn more about Donna and her plans for Congress. We also created and ran online and social ads to support GOTV activities and events acorss the district.

WORK

RESULTS

With a strong Spanish-speaking digital outreach program and an incredibly successful online fundraising initiative we were able to boost Donna’s recognition in the district and the South Florida community grew our campaign into a movement. After all the votes were cast, Donna was able to end a decades-long Republican control of the district and win by a 6 point margin in one of the country’s most hotly contested districts.

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