BACKGROUND
Services: Advertising/Marketing / Brand Design (Word/Logo Mark) / Content Creation / Digital Advertising / Digital Organizing / Distributed Organizing / Donor Engagement / Email and Online Fundraising / Email Marketing / Events Management / Field Programs / Graphic Design / Grassroots Organizing / Petition Planning / Print Material and Collateral / Social Media / Text Messaging / Volunteer Management / Website Design and Development
Jake Wheatley has been proudly serving Pittsburgh as a State Representative since 2003. When he needed a new digital plan to highlight the work he has done for the community, he turned to Craig Grella of Think Big Campaigns.
STRATEGY
Rep. Wheatley’s website needed to be refreshed and he needed a better way to communicate with constituents and supporters. He also needed a place to display events and to engage people on social media.
WORK
We rebuilt Representative Wheatley’s entire digital universe including website, backend databases, and social media profiles. We designed the site to highlight his legislative accomplishments, and added new ways for constituents and supporters to get involved. We monitored social media streams across all network platforms and moved engaged social influencers off the digital realm and into the field as volunteers for the campaign.
RESULTS
Our work helped re-elect Rep. Wheatley in 2016 during a 5-way primary campaign and then again in the general election. We boosted the Representative’s online presence to increase his profile and name recognition within the community. Our digital organizing helped with email fundraising, online donations, and field operations including petition strategy and GOTV efforts.