Political Campaigns

Lindsey Williams

State Senator

BACKGROUND

Services: Graphic Design / Website Design and Development

While Lindsey Williams was fighting to flip a Republican-held district, she needed a bold new digital footprint as she took her campaign from the primary into the general election.

STRATEGY

We helped rebuild Lindsey’s website that included more forms and interactive tools to help spur online participation into offline action. Content was expanded, the message was reworked, and new supporters were added directly to her database, saving campaign staff hours of valuable time better spent in the field.

WORK

RESULTS

In a narrow election where every single vote would count, Lindsey ended up edging out her opponent and flipping a state senate seat and further narrowing the Republican majority in Harrisburg.

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