When we first came to Tampa many in the area believed “there’s no way Mary Mulhern can win.” But with the right strategy, we sought to prove the political establishment wrong and defeat a “safe” and well-funded incumbent.
Having to overcome a 4 to 1 budget deficit we needed to strategically target voters in order to win. As the race was non-partisan we targeted across party lines to help us win. We also implemented a “laser-focused” mail plan that focused on the issues that mattered to voters.
In the end we turned a historically “Republican” seat into a historic Democratic pick up. Proving the political “insiders” that Mary Mulhern could indeed win.